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Your sales tech stack should empower your sales team to sell confidently and prospect effectively. Asset creation tools such as Canva or Adobe Creative CloudĮxample: An advertising team might use a platform such as AdRoll to place their advertisements on other websites, while using Google Ads to manage their search engine sponsored ads.This type of tech stack would include every tool you need to manage search engine ads, display ads, and social ads. Ad Tech StackĪ more specific type of marketing tech stack would be an ad tech stack. The stack could include:Įxample: A firm might use Marketing Hub for chatbots and SEO, while building their website on CMS Hub. Your marketing tech stack should have tools for attracting, building, and retaining an audience. To help you get started, here are some of the different types of tools you might need for your marketing, advertising, sales, ecommerce, and service functions. Now that you’ve audited your existing stack, it’s time to start adding other tools or replacing existing apps. On the tab marked “Reports,” you’ll be able to see bar graphs generated by the data you input into the first sheet, ranking each app by the number of users, annual spend, and integrations with other apps. You will want to start focusing on the apps that impact the most people, have higher annual spend, and integrate with other apps. Once you have listed out the apps you can think of, pass this sheet to the rest of your departments for input, until all apps are accounted for. On your copy of this Google Sheet, you’ll be able to remove the first two rows of example data, and start filling in your own data.

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Since this is a read-only Google Sheet, you’ll have to click on “File” > “Make a copy” to edit it.įeel free to add additional columns when needed. Does the app have the potential to meet more than one need? If so, which needs?Īs you are asking these questions, be sure to record your data in an audit spreadsheet such as this one.How much would it cost to move to a different system?.How ingrained is the app in a business operation? Is it used every day? Or not at all?.

How, where, and when is the app used in a business process?.

On a spreadsheet or document, answer the following questions.

What is the business impact of each app? How does each app impact employee efficiency and the customer experience?.

What are all the apps each team uses to complete daily tasks?.

This might include directors, team leads, IT leadership, and individual contributors who use the apps daily.įocus on gathering the facts about each app and the underlying business process, while noting down users’ views on the effectiveness of each app for analysis later. Start by getting input from all the stakeholders and app users from your business.

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How to Audit Your Existing Tech StackĪn effective approach to auditing tech stacks focuses on the business processes connected to each app, rather than the app itself. This is where an audit can help you revitalize your toolkit. You might not need certain apps you used in the past, or it might be time to invest in a new tool.īut as your list of apps gets longer, the law of diminishing returns comes into play, and it becomes more difficult to maintain peak efficiency. As your business grows, its needs will change and expand. The apps your employees use should be tied back to your business strategy. This includes everything from the content management system that your website is built on to the social media accounts you use to build your brand’s presence. Maintain a single source of truth for dataĬonsider all the tools your business needs to run effectively.By reviewing the apps your business uses, you may discover ways to: On the flip side, there are new apps and updates being launched every day, which is why we recommend auditing your tech stack on a regular basis. Each company has unique goals, offerings, and challenges. When it comes to your company’s platform needs, there isn’t a one-size-fits-all solution. Why is it important to audit your tech stack? Successful companies leverage numerous apps and build a technology stack to achieve their business goals.īut first, they audit their existing stack, which is an important step before revamping or building a brand new tech stack.

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No single piece of software or tool can accomplish everything a business needs. A tech stack can also include coding languages. A technology stack, or tech stack, is the collection of tools, platforms, apps, and pieces of software that a company uses to build its products, carry out its business operations, and monitor its performance metrics.